About Green Business Camp
What is Green Business Camp Santa Cruz?
What is an Unconference?
What is the schedule for the day?
How do I get to Green Business Camp Santa Cruz?
Who are the Green Business Camp Santa Cruz organizers?
What is Green Business Camp Santa Cruz?
Green Business Camp is a one-day event that brings together small green business owners and entrepreneurs from Santa Cruz County, Monterey County, Santa Clara County, San Benito County and the surrounding areas. The event engages participants who are passionate about creating positive environmental and social impact through their businesses, and are committed to successful, sustainable business growth.
With Green Business Camp’s innovative “Unconference” program, you will get:
- Access to a roomful of green entrepreneurs and their strategies, ideas, and resources to take your business to the next level
- New relationships and collaborations during powerful small group discussions
- Insights and wisdom from dozens of other green business leaders into your biggest business challenges
What is an Unconference?
Green Business Camp uses the Unconference format, which differs from that of a typical business conference. Unconferences avoid tiresome back-to-back PowerPoint lectures. Instead, the day’s sessions are created and led by the participants as group discussions in which participation is encouraged. This gives everyone access to the collective business wisdom and experience of all of the participants, not just one speaker.
So, if you want to roll up your sleeves and participate, rather than sitting passively in an audience, then this event is for you! Visit the Facilitators/Topics page to check out a few of our inspiring UnSpeakers and propose a topic of your own.
The Unconference format overcomes the two main pitfalls of many business conferences:
- A small number of experts give presentations, while the majority of business knowledge in the room is not shared (i.e. the collective wisdom in the room is not accessed).
- Participants might have a chance to meet during breaks, but lack an opportunity to form a more substantive connection where business knowledge, experience, and resources are shared.
Small group sessions with a strong focus on participation and interaction allow substantive connections to be made among participants. Each session involves an open discussion in which each participant is encouraged to share their experience, insights, and questions around the topic. Visit the Facilitators/Topics page to find out what topics people have already submitted and how you can participate as a facilitator!
What is the schedule for the day?
The following is the basic structure for the day. (Note: This might evolve as we approach the date.)
| 8-9am | Participant registration begins. Networking & coffee. Expo Hall is open. |
| 9-10am | Welcome address by Daniel Robin. |
| 10am | Selection & scheduling of discussion topics for the day. |
| 10:45 – 12:30 | Sessions 1 & 2, based on topics proposed by conference participants! |
| 12:30 | Lunch provided for conference participants, networking, expo hall, panel discussion, presentation, Brain Gym exercises - Sharron. Other activities to be announced. |
| 2 – 4pm | Sessions 3 & 4, more dynamic discussion for and by participants! |
| 4 – 5pm | Last hour of Expo Hall. Raffle. Networking. |
| 5pm – onward | Post-conference networking & after-party at the Michaels On Main restaurant. |
Sound good? Register today!
How do I get to Green Business Camp Santa Cruz?
Green Business Santa Cruz is hosted at the Inner Light Ministries Center. Inner Light Ministries is green-certified by the Monterey Bay Area Green Business Program. Inner Light is located just off Highway 1 in "Sunny Soquel," just south of the City of Santa Cruz.
Inner Light Center
5630 Soquel Drive
Soquel, CA 95073
Click here for a map and directions.
By bus: Santa Cruz Metro bus lines 69, 70, and 71 stop at the corner of Soquel Dr. & Monterey Ave, a 1-minute walk to the Inner Light Center.
By car: From Highway 1, take the Park Ave. exit. Turn onto Park Avenue toward the mountains (away from the ocean), then turn left onto Soquel Drive at the lights. The Inner Light Center will be on the left.
ZoomPool: Let ZoomPool find you a rideshare partner matched to your preferences.

Who are the Green Business Camp Santa Cruz organizers?
Green Business Camp Santa Cruz 2009 is organized by JoAnn Baldwin, Matthew Marichiba, David Warren, and Aaron Greene.
JoAnn Baldwin is the co-owner of ProVisibility, an internet marketing and full-service internet business development firm. She has an MBA and certification in organizational development from Gonzaga University. JoAnn is passionate about green business practices and co-creating a sustainable, thriving, local community and world.
Matthew Marichiba is an engineer, writer, and MBA in sustainable management based in the Monterey Bay Area, CA. He is a consultant with Sustainability Works, and his passion is to help organizations develop profitable strategies that bring forth a world that is environmentally sustainable, socially just, and spiritually fulfilling. Matthew’s toolbelt contains a combination of group facilitation, improvisational acting and play, business coaching, community building, business acumen, online collaboration expertise, and analytical engineering rigor.
David Warren is a retired community college digital media teacher and the co-coordinator of the New Santa Cruz Tech Meetup. He is committed to working with others to effect environmental, social and political change.
Aaron Greene is the owner of AskOurTechs, a computer technical support company based out of Santa Cruz, California. He is dedicated to supporting environmental causes and actively supports e-cycling programs.
Green Business Camp Advisory Board: Golden Love, Dave Britton, Jim Cassio. Also, much thanks to the organizers of Green Business Camp San Francisco, Bill Baren, Patrick Dominguez, and Tanya McCausland, for sharing the fruits of their labor!
Green Business Camp Co-Sponsors: Inner Light Ministries is co-sponsoring this event, providing the venue, event support, and a huge consciousness of “Yes!”
Click here and register today for Green Business Camp Santa Cruz!

































